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DATED: 8 November, 2024
a.This Privacy Policy is presented on behalf of SCIENTEX GREAT WALL. In the context of this policy, when we use the terms "Company", "we", "us", or "our", we are specifically referring to the relevant entity within SCIENTEX GREAT WALL that is responsible for handling your data. Our commitment to safeguarding your data is unwavering, as we understand the significance of privacy in today's digital age. We recognize that your personal information is precious and must be treated with the utmost care.
b. We are wholeheartedly committed to protecting and respecting your privacy, as it is the cornerstone of maintaining the trust of our customers. This policy serves as a comprehensive guide that elucidates the entire process of how your personal information is collected. We have specific reasons for gathering each piece of data, and these are detailed herein. Moreover, we take security very seriously, and this policy also outlines the robust measures we have in place to keep your information safe. We are deeply dedicated to fulfilling all of our obligations under a wide array of global data privacy laws. These include the General Data Protection Regulation (GDPR), which has set a high standard for data protection in the European Union and has influenced data privacy practices worldwide. The California Consumer Privacy Act (CCPA) gives California residents more control over their personal information, and we ensure compliance with its provisions. The Virginia Consumer Data Protection Act (VCDPA) is another important piece of legislation that we adhere to. Additionally, the Canadian Personal Information Protection and Electronic Documents Act (PIPEDA), along with any similar provincial laws in Canada, are part of our compliance framework. This extensive coverage of laws ensures that we are meeting the highest standards of data privacy, regardless of your geographical location.
a.Personal Information is a broad and crucial concept within the realm of data privacy. It refers to any data that has the potential to identify you as an individual or from which your identity can reasonably be determined. This means that even if a piece of information may not be completely accurate, but it can still be used to single you out, it is considered Personal Information. For instance, a name that may be misspelled but still points to you would fall under this category.
When anonymous information becomes linked, either directly or indirectly, with personal information, the combination is also treated as Personal Information. Anonymous information, on the other hand, stands in contrast as it lacks the ability to directly or indirectly identify you and cannot be reasonably used to do so. Aggregate information, which pertains to groups or categories of customers and does not single out an individual, has its own place in our data handling practices. It provides us with valuable insights without compromising the privacy of any single user.
b.We have two main categories of information that we collect - Personal Information and anonymous information. However, it's important to note that we may also generate a third type, aggregate information, by utilizing both personal and anonymous information. This allows us to analyze trends and patterns among our user base without revealing the identities of specific individuals.
c. The types of information we collect are diverse and cover various aspects of your interaction with us. Contact details are among the first things we gather. This includes your first and last name, which are fundamental for identifying you as an individual. Your email address is crucial for communication purposes, whether it's for sending you important updates about our services, responding to your inquiries, or providing you with personalized offers. Your residential address may be collected in certain situations, such as when we need to send you physical products or for location - based services where legal and relevant. Mobile or other phone numbers are also part of the contact details we may collect, enabling us to reach you through various communication channels.
Personal details like gender, age, age range, or even an image you may provide are also within our collection scope. Account login information, including your username and password, is essential for you to access and manage your account securely. Profile pictures associated with your account add a personal touch but also form part of the data we manage. Information exchanged in one - to - one or small - group communications, whether it's via email, post, or other methods, gives us a more detailed understanding of your interactions and needs.
Information from third parties, such as site or platform providers, regarding your use of or interest in our services, helps us to better tailor our offerings to you. Location information, which may come from a mobile or other device interacting with our Websites or associated with your IP address (where legally permitted), is valuable for providing location - specific services and for understanding your usage patterns in different regions.
Activity, technical, and device information about your use of our Game is another significant area. This includes details such as the content you view within the game, which gives us insights into your preferences. The visit time and duration tell us how engaged you are with the game. Usage frequency helps us understand your loyalty and how often you return to the game. The discovery method, such as whether you found our game through an advertisement, a referral, or another source, provides valuable marketing data. Your preferences within the game, like the types of challenges you prefer or the settings you choose, are also noted. Interaction with game content, such as how you interact with other players or in - game objects, is part of this information set. Additionally, technical details like the hardware model, device type, unique device identifiers, operating system version, browser type, and IP address are collected. These details are crucial for ensuring the compatibility of our game with your device and for troubleshooting any issues that may arise.
We also collect sensitive information like biometric data, geolocation, driver's licenses, and financial information, but only when it is necessary for meeting legal and regulatory requirements. For example, if there are financial transactions involved in our services, we may need to collect relevant financial information to ensure the security and legality of these transactions. Biometric data may be collected if it is part of a security feature in our game or service, and geolocation may be used for location - based services within the bounds of the law.
a.When you engage with our Game, our primary goal is to make the experience as seamless and useful as possible. To achieve this, we and our partners utilize industry - standard identifiers, such as cookies or similar technologies. These technologies play a vital role in enhancing your user experience by allowing us to remember your preferences, track your progress, and provide you with personalized content. They are designed to make your interaction with our game more efficient and enjoyable.
b.Our Game may employ various technologies to improve your overall experience. These are small files that are placed on your device when you visit a website. They act as digital markers that enable us to record specific details during your visits or interactions. Usage information that these technologies can capture is extensive. It may include details such as the browser type you are using, which helps us optimize the display and functionality of our game for your particular browser. The operating system on your device is also noted, as different operating systems may have different requirements and capabilities. Device type information allows us to ensure that the game runs smoothly on your specific device, whether it's a smartphone, tablet, or computer. An estimate of your geographic location based on your IP address, along with the actual location of your mobile device (where legally permitted), helps us provide location - relevant content and services. The served page within the game, the time of your visit, referring URLs (which tell us where you came from before arriving at our game), and other typical HTTP request data are all part of the information we can gather. This statistical data provides us with valuable insights into your service usage. For example, we can analyze how engaged you are with a particular page by looking at how long you stay on it and what type of content you interact with. While this usage information is typically non - identifying on its own, if the Company associates it with you as an identifiable person, it then becomes Personal Information.
c. There are several examples of these technologies that are commonly used. APIs, or Application Programming Interfaces, are a key technology. They enable different software to communicate with each other seamlessly. This not only makes life easier for our developers as they can integrate different systems and features more easily, but it also enhances the user experience by providing a more cohesive and functional environment. For instance, an API may allow our game to interact with a social media platform for sharing achievements or inviting friends.
Cookies are another well - known technology. These are small text files that are placed in your device browsers. They store your preferences, such as your preferred language, game settings, or login information. This allows you to have a more personalized experience each time you visit our game. However, it's important to note that most browsers give you the option to block and delete cookies. While this is a user - controlled choice, doing so may affect the proper functioning of the service, as the game may not be able to remember your preferences or certain features may not work as intended.
Event tagging is a technology that allows us to track specific actions within the Game. This includes actions like application installs, which help us understand how users are accessing our game. Purchase events are also tracked, giving us insights into the in - game purchases made by our users. By tracking these events, we can conduct in - depth analytics. We can measure the performance of our advertisements within the game to see which ones are most effective in driving user actions. Additionally, we can build audiences for ad targeting, ensuring that the ads shown to you are more relevant to your interests and behavior within the game.
Mobile device identifiers are another aspect of our technology - based data collection. We may share the advertising identifier associated with your mobile device or tablet, such as the Apple IDFA and Google Advertising ID, with advertisers. This is done to identify your device for internet - based advertising purposes. This allows advertisers to show you ads that are more likely to be of interest to you based on your usage of our game. For instructions on using the advertising choice mechanisms provided by popular mobile operating systems, users can visit the NAI’s Mobile Choices page.
Pixel tags/web beacons are yet another technology we use. A pixel tag, also known as a web beacon, is a piece of code that is embedded in the Game. This code collects information about your engagement on a web page. For example, it can record if a user has visited a specific web page within the game or clicked on a particular advertisement. We may also include web beacons in emails that we send to you. This allows us to determine if the messages have been opened, if you have taken any action based on the content of the email, or if you have forwarded the email to someone else. This information helps us improve our communication strategies and ensure that the emails we send are relevant and engaging.
a.We collect information through a multitude of ways, which are detailed comprehensively below. It is of utmost importance that you confirm the accuracy of the contact information you provide. The reliability of this information is crucial for us to be able to communicate with you effectively and provide you with the best possible service. Inaccurate contact information can lead to issues such as missed important updates, inability to resolve account - related problems, or failure to deliver personalized offers.
b.One of the primary ways we collect information is directly from you. This occurs when you visit our Game, which may trigger the collection of certain basic information such as your device details and your initial interaction patterns. When you register on our Game, we gather more detailed personal information such as your name, email address, and other account - related details. Responding to a survey that we may conduct within the game or on our associated platforms provides us with valuable insights into your preferences, satisfaction levels, and areas for improvement. Filling out a form, whether it's for account settings, entering a contest, or providing feedback, also contributes to the information we collect. Engaging in other activities, services, features, or resources we offer on our Game, such as participating in in - game events, using specific game functions, or accessing exclusive content, all result in the collection of relevant data that helps us better understand your behavior and needs.
c.In addition to collecting information directly through our Game, we also gather it from you through other means of communication. Telephone conversations with our customer service representatives can provide us with details about your concerns, questions, and any issues you may be facing. Video calls, which may be used for more complex customer support scenarios or for certain interactive features within our services, also contribute to our data collection. Correspondence in the form of email, live chat, mail, text message, or social media interactions are all valuable sources of information. All telephone or video calls between you and our representatives may be recorded for training, quality control, and compliance purposes. By continuing with any such call, you are giving your consent to its recording. This recording process helps us improve our customer service by allowing us to review and analyze interactions, identify areas for improvement, and ensure that our representatives are providing accurate and helpful information.
d.We also collect information about your use of our products and services through various technologies that are present when you visit our Websites, including the Game, or when you use our applications on third - party sites or platforms. This is regardless of whether you are logged in or registered. Technologies such as cookies, flash cookies, pixels, tags, and application programming interfaces (API) are used for this purpose. These technologies work together to provide us with a comprehensive view of your usage patterns, preferences, and interactions with our digital offerings.
e.For more detailed information regarding the collection of personal data through technology, you can refer to the “Personal Data Collected via Technology” section below. We also make use of analytics tools to collect information when you visit our Game or use our applications or services on third - party sites or platforms. These analytics tools help us analyze large amounts of data to identify trends, user behaviors, and areas where we can optimize our services.
f. Finally, we use reliable sources to update or supplement the information you provided or that we have already collected. This may include verifying or validating information such as your postal address, documentation related to your account, and names. By using trusted external sources, we can ensure the accuracy and integrity of our data, which in turn helps us provide you with better and more secure services.
a.The collected information serves multiple crucial purposes within our operations. Firstly, we use it to operate our Game smoothly. This includes ensuring that the game functions properly on your device, that all the features are accessible and working as intended, and that any technical issues are promptly addressed. We also use the information to provide you with our products and services in the most efficient and effective manner. This may involve customizing the delivery of content based on your preferences, ensuring that you have access to the right products at the right time, and providing you with seamless customer service. Answering your questions accurately and promptly is another important use of the collected data. By having a comprehensive understanding of your interactions and history with us, we can provide more targeted and helpful responses. Additionally, we must meet all applicable regulatory requirements, and the information we collect helps us ensure compliance with various laws and regulations related to data privacy, security, and business operations.
b.In accordance with applicable laws and the options available to you, the Company may collect and use your information for specific purposes. To provide and manage the services you request, we process your registration details to create and maintain your account. This includes setting up the necessary security features, such as password encryption, to protect your account. Conducting fraud prevention checks is also an essential part of this process. By analyzing your behavior patterns, transaction history, and other relevant data, we can identify and prevent any potential fraudulent activities, safeguarding both you and our business.
Improving customer service and our services as a whole is another key area. The information you provide, whether it's through direct feedback, your usage patterns, or your interactions with our customer service representatives, helps us respond more effectively to your requests. We can identify common issues that users face and work on resolving them quickly. Your feedback also plays a vital role in enhancing our products and services. We can use it to make improvements to the game's features, user interface, and overall user experience.
Personalizing the user experience is an important aspect of our data usage. By using aggregate information, we can gain insights into how our users as a group use the services and resources provided on our Game. This allows us to make personalized recommendations, such as suggesting new game levels based on your skill level or recommending in - game purchases that are similar to those made by other users with similar preferences. We can also customize the game's appearance and functionality based on your preferences and usage history.
Contacting you about our services, including for marketing purposes, is another use of the collected information. We may reach out to you through various channels such as email, live chat, telephone, text message, mail, or social media. Our marketing efforts are designed to keep you informed about new features, products, or promotions that may be of interest to you. However, we always ensure that our marketing communications comply with relevant laws and regulations, and we respect your preferences regarding communication frequency and type.
Complying with legal and regulatory obligations is a non - negotiable aspect of our data usage. We may use the information we collect about you for regulatory purposes, such as detecting, investigating, and preventing activities that violate our terms and conditions or may be illegal. This includes monitoring for any signs of unauthorized access to accounts, misuse of our services, or any behavior that may pose a risk to our other users or our business.
We may also offer alternative dispute resolution services. In some cases, disputes may arise between you and us or between you and other users. We may provide information we collect about you to our service provider partner for the specific purpose of resolving these disputes that have not been satisfactorily resolved through our internal processes. This ensures that there is a fair and efficient way to handle any issues that may occur.
Conducting market research and analysis is another important function. This involves analyzing how you interact with our products and services, monitoring and analyzing usage and activity trends, and using this data for other research, analytical, and statistical purposes. By understanding market trends and user preferences, we can better position our products and services in the market, develop new features, and stay ahead of the competition.
c.We do not engage in automated decision - making as defined by global data protection laws. We understand the importance of human oversight and the potential risks associated with automated decision - making that could impact your rights and interests. Our decision - making processes always involve human judgment and are based on a comprehensive analysis of the data, taking into account various factors and your individual circumstances.
d. We may partner with a third - party service provider to display advertising on our Game or any application accessible via our Game or to manage our advertising on other websites. Our third - party service provider may use technologies such as cookies to gather information about your activities on our Game and other websites in order to provide you with advertising based on your browsing activities and interests. However, we ensure that these third - party providers comply with our privacy policy and relevant data protection laws. We have strict agreements in place to protect your data and ensure that it is used only for the purposes agreed upon.
a. If we process your personal information for direct advertising purposes, you have the right to object at any time. This also applies to profiling related to direct advertising.
b. You can opt out of receiving commercial messages from us by following the instructions in the messages or by contacting Customer Support. If you object to processing for direct advertising purposes, we will stop using your personal information for this purpose.
c. By law and subject to certain conditions, you have several rights regarding your personal information. These include the right to access, object to processing, update and correct, and withdraw consent. In some cases, you can request us to delete your personal information.
d. We will not discriminate against you (e.g., by denying products or services or providing different quality goods or services) for exercising your rights.
e. If you want to use an agent authorized by law to exercise your rights, we may request proof that you have given the agent power of attorney or other valid written authority.
a. We have implemented physical, electronic, and operational procedures to protect the information we collect. We use appropriate data collection, storage, and processing practices and security measures to safeguard against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored in our Game. Our security measures are regularly reviewed and updated with technological advancements.
b. We use reasonable means to protect your personal information from misuse, interference, or loss, as well as unauthorized access, modification, or disclosure.
c. If we suspect a reportable data breach, we will comply with legal requirements to notify you of the breach and the steps we've taken to contain and investigate it.
a. We will keep your information for the time needed to fulfill the purposes in this Privacy Policy, unless a longer period is required by law.
b. We will take reasonable steps to destroy or permanently de - identify any Personal Information when we no longer need it for the collection purpose or a related one, and when not required by law, a regulator, or a court/tribunal order to retain it.
a. We do not sell, trade, or rent your personal information. However, there are situations where we share your data with the following third - party categories:
- Affiliates: Other companies within the Company.
- Service providers: Companies providing services on our behalf.
- Third parties that interact with us regarding our services.
If data is shared with a third party, we require them to protect your data at the same level as us and only perform services on our behalf. They are prohibited from using your information for other purposes than those we request or required by law.
b. We share information with third parties only in limited circumstances, including:
- When you allow us to share.
- When providing products and services and notifying you of important changes or developments.
- In response to lawful requests by public authorities, including for national security or law enforcement, when ordered by a regulatory body or under a legal provision in a particular jurisdiction.
- When instructing and authorizing a financial institution holding a user’s account to disclose information as requested by a regulator regarding the account.
- To enforce our Game's terms and conditions, protect our and our customers' and third parties' rights and property, detect fraud or illegal activities, and comply with the law or legal processes.
- To perform customer due diligence, including ID verification.
a. This Privacy Policy may be updated to reflect changes in our operations or regulations. We will notify you of significant changes and, if required by law, obtain your consent. Notice may be provided by posting changes on our Game or other means as per applicable laws.
b. Any changes to the Privacy Policy will take effect when the updated policy is posted on our Game.
c. We encourage you to check this page regularly for changes to stay informed about how we protect your personal information.
d. This Privacy Policy, effective as of the last modified date below, replaces all previous ones.
a. If you have specific questions about your personal information or its use, please contact our Data Protection Officer directly at [email protected].